As a heavy Snapchat user, I was disappointed to see that its IPO did not go well. I decided to take a step back and start to think of ways to improve Snapchat from a user point of view. I love the app, and I love how it keeps me well-connected with my close friends from all over the world. I don't see why Snapchat should be dying, and I see it being part of my life forever. Hence, I took a week to research and innovate a new revenue stream for Snapchat company.
For me, I actually use Bitmoji Stickers a lot, where my snaps would often contain a sticker of my little avatar that reflects my current actions or moods. Instagram doesn’t really have this function. With this, I had a vision in mind — Can Snapchat use Bitmoji Stickers as a new revenue stream?
I surveyed 29 High school Students and 47 College Students on my initial thoughts. Below are the data:
“[Snapchat’s] Sponsored Filters and Youtube Ads are often the first places where I find out about movies. I don’t really use the filters though.” — Male, 22
“I’m friends with significantly less people on Snapchat than Insta[gram]. So I am more comfortable showing my day to day life on my Snapchat versus Insta[gram]” -Female 21
“Bitmoji Stickers are cute and versatile. I don’t just use them on the individual snaps, but also in my stories and my chats with other people.” — Female, 22
A lot of my initial assumptions were reassured:
Below are my quick and brief notes of how Bitmoji Stickers can potentially become a new Revenue Stream for Snapchat app.
Link to Further Ads
Tap the Bitmoji Stickers and lead to Pop up Ads.
For instance, someone sends you a snap with Bitmoji Sticker of him/her eating a burger. You can tap on the Sticker that leads to a website of McDonalds Delivery.
Hidden Collectable Bitmoji Stickers
Create powerful impressions through Snapchat Collectables.
• What, where did you get that Sticker??
• Is that ___? How is it!! I want it too.
Famous people can submit a Bitmoji Series and sell it to the public. This is already implemented in Chinese app Wechat and Korean app Line.
1. Same as Sponsored Filters Except Better:
Bitmoji Stickers will lead to more impressions:
Bitmoji Stickers can link to websites:
2. Gamification of Collecting Bitmoji Stickers
Yes, I stole the idea from Pokemon GO. People love collecting things.
Let's imagine you bought a McFlurry, a summer-only drink at McDonalds. You know that McDonalds have some promotion on Snapchat and manage to unlock a sticker. You send a snap of that sticker, and now imagine the responses:
And don't forget. The stickers can link to UberEats to let the users order the McFlurry on the go.
3. Created and Sold by Other Users
People can make their own Bitmoji Sets to sell. This model is already done by many apps, including Chinese app Wechat and Korean app Line. https://techcrunch.com/2015/05/18/line-creators-market-freshman-year/
Here’s the flow:
Why would people buy stickers? Please ask Kim Kardashian. https://qz.com/727610/apples-creating-a-new-sticker-economy-and-kim-kardashian-is-going-to-dominate-it/
For those that don’t understand, please imagine that you are a teenage girl obsessed with Kim Kardashian. Now imagine if you can buy a set of Bitmoji Stickers that have both you and Kim Kardashian. Cha-Ching.
It’s pretty awesome to imagine something for such a big product. I love Snapchat and I hope they read my article to really push Bitmoji Sticker features. Moving forward, I’d like to test this idea to see if Sponsored Bitmoji Stickers can truly save Snap company and set off a new era — Age of Stickers. I think it can.